Adobe / Strategic vision, User research, Product design, Prototyping / 2020
Introduction
This case study details the design process of a sky replacement feature for Photoshop, aimed at helping outdoor photographers with beginner to intermediate skill levels.
Problem & Target Customer
The problem we aimed to solve was the complexity of replacing skies in photos using Photoshop, a common issue faced by outdoor photographers.
Customer Interviews & Research
- Conducted customer interviews and attended conferences to gather insights on customer workflows, challenges, and preferences.
- Identified customer goals, sources of new skies, and reasons for sky replacement.
Design Process
- Iterated on designs and prototypes based on customer feedback.
- Explored various interface and interaction options to improve user experience.
Challenges & Constraints
- Worked with AI/ML researchers and engineers to improve sky detection and color matching.
- Ensured output was re-editable and allowed for result refinement.
Solution & Features
- Simplified sky replacement process by reducing steps from 4 to 1.
- Provided real-time preview of different sky options.
- Offered built-in sky presets and an additional library for download.
Results & Impact
- Significantly reduced time spent enhancing skies in photos.
- Removed the need for users to watch tutorials on YouTube.
- Enabled users to focus on creativity rather than technicalities.
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